THÉRAPEAU

The brief

THÉRAPEAU is a self-initiated brand concept for barrier-repair skincare. Most skincare either shouts about miracles or hides behind soft pastels. We wanted the opposite: a brand that earns trust by being precise, and that is still easy to love.

The idea

Repair is a process you can see. Every product is numbered and named for what it does, with the key ingredients, ceramide complex and panthenol, printed right on the label. The labels are plain white, set in a clean grotesque, with English and Chinese given equal weight, so the brand reads as native in both languages rather than translated into one.

What we made

• Wordmark and a numbered product system: 01 and 02, Barrier Care
• Packaging for three products: Recovery Cleanser (150 ml), Recovery Serum (30 ml) and Recovery Cream (50 ml)
• A bilingual label system in English and Chinese
• Art direction: laboratory stands, glassware and acrylic plates as the set
• Campaign language: “Repair the barrier. Restore the skin.” and “Damaged. / Rebuilt.”

The result

A complete, believable skincare world: wordmark, packaging, imagery and campaign language that sit together, and that would scale to a full range.