OUT OF ORDER

Brand identity and apparel branding for Out of Order®, a streetwear label that treats a broken system as the whole point: a cracked red logotype, a burst mascot, woven labels and warning tags.

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Out of Order hoodie back with a cracked red logotype and a distressed graphic

Project overview

The brief

Out of Order is a streetwear label that does not want to look like it follows the rules. It needed an identity loud enough to carry a hoodie back from across a room, and a story small enough to fit on a neck label.

The idea

One line runs the whole brand: “This garment is not defective. The system is.” The identity is built to look broken on purpose. A cracked, torn logotype in blood red. A black burst with an angry face as the mascot, and a twin-orb mark split by a lightning cut. Everything is printed as if it survived something: scratched, burnt, creased and worn.

What we made

Logotype and secondary marks: the cracked wordmark, the burst mascot and the twin-orb symbol
Woven neck label with the brand line
Hang tags: a burnt-edge paper tag and a red WARNING strap
Hoodie back graphic and logotype artwork for posters and campaign visuals
Colour, typography and a mono-spaced label voice (“ITEM / SIZE / SERIAL”) that makes every garment feel like a piece of evidence

The result

A label with its own language. Red and black, damaged on purpose, with every detail, from the serial number to the warning tag, pointing back to the same idea. It works on a neck label the size of a thumb and on the back of a hoodie in a dark car park.