FLÖSS

The brief

FLÖSS makes flavoured floss picks. Freddie Wyard wanted something people are happy to reach for twice a day. Floss normally lives in the clinical corner of the bathroom, and almost every brand in the category looks like it.

The idea

We built the brand from the product outwards. A pink pouch with a wavy, deep-pink pattern that reads as strawberry from across a room. A character, a floss pick with a green crest and a moustache, who gives the product a face and a sense of humour. And one line that does the persuading: “Good habits taste better.” A yellow burst carries it on pack, so the promise is the first thing you read.

What we made

• Brand identity: wordmark, colours, character and tone of voice
• Pouch packaging for the strawberry flavour, 30 picks: front, and a back that explains the product in four icons and three steps
• A strawberry display box for retail, with a QR code that sends shoppers to floss.shop
• Social templates for launch, product and Q&A posts, so every post looks like FLÖSS
• The website

The result

A product that looks at home on a bathroom sink, in a hand, on a shelf and on a feed. It is playful without being childish, and clear enough that nobody has to ask what it is. The work has been running since August 2026, and the brand keeps growing with new flavours, templates and content.